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European Review of Agriculture Economics Vol 28 (4) (2001) pp.479-498
© 2001 Oxford University Press and the Foundation for the European Review of Agricultural Economics

Consumer attitudes to genetically modified organisms in food in the UK

Michael Burton, Dan Rigby, Trevor Young and Sallie James

University of Western Australia, Perth, Australia
University of Manchester, Manchester, UK

Summary

This paper reports a study of UK consumer attitudes to genetically modified organisms (GMOs) in food and the extent to which these attitudes translate into willingness to pay to avoid these products. The results indicate the relative importance of different aspects of the food system in forming food preferences, and that GM food is only one of a number of concerns, albeit a significant one. Attitudes towards organic food are found to be a useful indicator of attitudes towards GM technology, as the preference structure that underlies the former also appears to inform the latter. Significant differences are found between attitudes to GM food in which plants are modified by the introduction of genes from other plants and those in which plants are modified by the introduction of genes from animals and plants.

Keywords: choice modelling, GMOs, food safety, stated preference


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