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European Review of Agricultural Economics Advance Access published online on September 18, 2007
European Review of Agricultural Economics, doi:10.1093/erae/jbm024
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© Oxford University Press and Foundation for the European Review of Agricultural Economics 2007; all rights reserved. For permissions, please email journals.permissions@oxfordjournals.org

Extrapolating experimental-auction results using a stated choice survey

Frode Alfnes and Kyrre Rickertsen

Norwegian University of Life Sciences, Aas, Norway

Corresponding author: Frode Alfnes, Department of Economics and Resource Management, Norwegian University of Life Sciences, P.O. Box 5003, N 1432, Aas, Norway. E-mail: frode.alfnes{at}umb.no

Received January 2005; Revision received May 2007. During the last decade, experimental auctions and stated choice (SC) surveys have been widely used to study food demand. These methods have complementary strengths and weaknesses. Experimental auctions are limited by the availability of products and the use of locally recruited participants, whereas SC surveys lack real economic incentives. We use an SC survey to extrapolate the results of an experimental auction to hypothetical products with non-existing attribute combinations and to a representative sample of Norwegian consumers. The method is illustrated using Norwegian consumers' preferences for country-of-origin and hormone status for beef.

Keywords: beef, benefit transfer, experimental auctions, hypothetical bias, stated choice, willingness to pay

JEL classification: C91, C93, D12, Q13


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