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European Review of Agricultural Economics 2005 32(1):93-118; doi:10.1093/erae/jbi003
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Vol. 32 No. 1 Oxford University Press and Foundation for the European Review of Agricultural Economics 2005; all rights reserved. For permissions, please email journal.permissions@oupjournals.org; all rights reserved

Nutrition knowledge and consumer use of nutritional food labels

Andreas C. Drichoutis and Panagiotis Lazaridis

Agricultural University of Athens, Athens, Greece

Rodolfo M. Nayga, Jr

Texas A&M University, College Station, TX, USA

* Corresponding author: P. Lazaridis, Department of Agricultural Economics, Agricultural University of Athens, Iera odos 75, Athens 118 55, Greece. Email: t.lazaridis{at}aua.gr

Received May 2004; Revision received December 2004.

Summary

Factors affecting nutritional food label use in Greece are examined using primary data collected from personal interviews with consumers shopping at supermarkets in Athens. The econometric approach treats nutrition knowledge, where appropriate, as an endogenous variable when estimating the models for general label use, degree of general label use and use of information on nutrient content. The results suggest that nutrition knowledge has a strong effect on general label use, degree of use, and on use of nutrient content concerning fat, ingredients and vitamins/minerals, thus confirming the hypothesised link between consumers' nutrition knowledge and behaviour. Socio-demographic effects are also evident in all models.

Keywords: food shopping, information search, nutritional information, nutritional labels, nutrition knowledge


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