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European Review of Agriculture Economics Vol 31 (1) (2004) pp.19-37
European Review of Agricultural Economics vol. 31 no. 1 © Oxford University Press and Foundation for the European Review of Agricultural Economics 2004; all rights reserved

Stated preferences for imported and hormone-treated beef: application of a mixed logit model

Frode Alfnes

Agricultural University of Norway, Ås, Norway

Received March 2003; Revision received January 2004.

Summary

Norwegian consumer preferences for country of origin and hormone status of beef were investigated and socio-economic segmentation variables identified. On average, after domestic beef, consumers preferred beef from neighbouring Sweden to beef from more distant countries, and beef from developed countries to beef from less developed countries. US hormone-free beef was perceived as being as good as Irish beef, whereas US hormone-treated beef was perceived as being inferior to Irish and Botswanan beef. In a series of market simulations based on an estimated mixed logit model, it is shown that non-Scandinavian alternatives are close substitutes competing over the import-friendly market segment.

Keywords: beef, country of origin, growth hormones, market simulations, mixed logit, stated choice experiment


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