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© 1995 Oxford University Press and the Foundation for the European Review of Agricultural Economics

research-article

Agricultural landscape cultivation in Austria: An application of the CVM

GERALD J. PRUCKNER*

University of Linz Austria

Grrald J. Pruckner, Department of Economics, University of Linz, Altenbergerstrasse 69, A-4040 Linz, Austria

Received December 1, 1994;

Summary

This paper evaluates the economic benefits associated with agricultural landscape-cultivating services provided as an input on behalf of the tourism sector in Austria. Applying the Contingent Valuation Method (CVM), 4600 tourists spending vacations in Austria in the summer of 1991 were asked about their willingness to pay for these services. The mean and median amounts recorded were 9.20 and 3.50 Austrian shillings (ATS) per person per day, respectively. However, these values varied according to the tourists' nationality. Even though the study reveals a considerable aggregate willingness to pay (WTP), the amount would probably not suffice to maintain farmers in mountainous regions. Various conclusions for agricultural policy can be drawn concerning direct compensation to farmers for the provision of non-market goods.

Keywords: external benefits, agricultural landscape, contingent valuation, willingness to pay, agricultural non-market goods, compensation, agricultural policy


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