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© 1986 Oxford University Press and the Foundation for the European Review of Agricultural Economics

research-article

Possibilities and limits of individual marketing on family farm firms

C.-HENNIG HANF1 and RAINER KÜHL2

1Agricultural University of Vienna Vienna, Austria
2University of Kiel Kiel, Fed. Rep. of Germany

Received December 1, 1985;

Summary

Agricultural marketing is usually regarded as the affair of special institutions created to improve the situation of the whole sector. However, any farm has at its disposal a bundle of marketing activities to improve its economic situation. Generally these activities aim at a reduction of input prices and/or an increase of the farm gate output prices. The paper deals with these possibilities and gives some first approximations of the profit increases which could be attributed to improvements of individual marketing activities.


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